Recent Portfolio.
MUSE London.
“MUSE London is a design studio that brings trend-led, high-street fashion to life, collaborating with some of the UK’s most recognized retailers. As Senior Designer/Manager Lou Murdoch, played a pivotal role in shaping collections that balance creativity with commercial appeal. Her expertise spans occasionwear, streetwear, and contemporary ready-to-wear, ensuring each project reflects a deep understanding of trends, craftsmanship, and market relevance. From concept development to final execution, Lou’s work at MUSE is defined by innovation, attention to detail, and a commitment to delivering fashion that resonates.”
Friends Like These (FLT) – Celebrity Capsule Collection.
“Collaborating on the Millie Mackintosh range under FLT, Lou Murdoch brought a refined, contemporary aesthetic to the collection. Focused on soft separates and dresses, this capsule showcased elegant eveningwear and premium fabric choices, tailored for a style-conscious, high-end market.”
Dorothy Perkins
“Across several high-street design studios, Lou Murdoch contributed to Dorothy Perkins collections spanning tailored coats, soft suiting, jerseywear, and formal separates. Her work reflected the brand’s feminine, accessible aesthetic—combining structure with wearability. Lou played a key role in shaping core ranges that aligned with seasonal trends while maintaining commercial appeal.”
GEN-Z. Teenage Streetwear – Youth-Driven Casualwear.
“This collection was built for the next generation of style-conscious teens. Lou created casual trend-led pieces for the gen-z. market, blending streetwear influences with wearable, easygoing silhouettes. The collection focused on comfort-driven fashion with bold graphics and an urban edge.”
Nightwear Projects.
“For ASOS and Amazon Iris & Lily, Lou developed a range of contemporary nightwear that balanced comfort with trend appeal. The collection included luxe loungewear, printed sleepwear, and delicate intimates designed for both relaxation and everyday wear. Combining soft textiles with modern silhouettes, and bold conversational prints. This range focused on effortless, stylish nightwear.”
ASOS – Formal & Casual Dresses, Tops, Jackets.
“For ASOS, Lou Murdoch crafted a collection of contemporary occasionwear designed to balance trend-driven aesthetics with wearability. The collection featured bold silhouettes, elevated textures, and statement embellishments — bringing high-fashion energy to the high street. Designed for a digitally savvy, fashion-conscious audience, each piece was created to stand out while remaining commercially viable.”
Another Brand
“Lou contributed Designed for conscious consumers, this collection reworked vintage silhouettes with modern touches, with an aspirational edge.”
Never Fully Dressed .
“Lou’s work for Never Fully Dressed captured the brand’s bold, print-heavy aesthetic while ensuring versatility and market relevance. The collection was defined by vibrant patterns, playful layering, and a balance of effortless feminine style with structured accents.”
Design Portfolio.
“For ASOS and Amazon, Lou developed the collection including luxe loungewear, printed sleepwear, and delicate intimates designed for both relaxation and everyday wear.
