Design Artwork Portfolio.
A selection of recent Design Artwork.
Design Artwork 2025.
“For 2025, Lou Murdoch presents a collection that embodies effortless elegance and modern femininity. Light, fluid silhouettes meet bold yet refined design details, creating a balance between structure and movement. Inspired by seasonal transitions and contemporary trends, this portfolio showcases Lou’s ability to craft pieces that feel both aspirational and wearable — perfectly aligned with the evolving rhythm of fashion.”
2024 Autumn/Winter Outerwear.
“For Autumn/Winter 2024, Lou Murdoch’s outerwear collection redefines seasonal layering with a fusion of classic tailoring and modern textures. From quilted long-line coats to structured PU capes and sueded box jackets, each piece is designed to elevate cold-weather dressing. Thoughtful details such as printed linings, peplum hems, and textured finishes bring a refined yet contemporary edge, ensuring that every jacket and coat is as stylish as it is functional.”
GEN-Z. Teenage Streetwear – Youth-Driven Casualwear.
“This collection was built for the next generation of style-conscious teens. Lou created casual trend-led pieces for the gen-z. market, blending streetwear influences with wearable, easygoing silhouettes. The collection focused on comfort-driven fashion with bold graphics and an urban edge.”
Partywear Autumn/Winter 2025 Collection.
“For the Autumn/Winter 2025 season, Lou Murdoch presents a partywear collection that blends opulence with modern sophistication. Designed for statement-making moments, this collection features luxurious fabrics such as high-shine satin, poly crinkle chiffon, and gold foil-clipped jacquards. Rich textures meet fluid movement, with intricate lace detailing, embroidered organza, and stretch lace bodices creating an elevated, feminine aesthetic. Each piece is designed to captivate — effortlessly balancing elegance, structure, and contemporary appeal.”
2024 Spring/Summer.
“Lou Murdoch’s Spring/Summer 2024 collection is a celebration of lightness, movement, and effortless style. Designed for the modern wardrobe, this collection explores fresh silhouettes, breezy textures, and versatile layering pieces that transition seamlessly from day to evening. With an emphasis on contemporary femininity, SS24 reflects a balance of fluidity and structure, capturing the essence of warm-weather dressing with a refined edge.”
2023 Design Portfolio Spring Summer.
“For Spring/Summer 2023, Lou Murdoch embraced a softer, more versatile approach to warm-weather dressing. The collection features fluid silhouettes, lightweight textures, and refined detailing, designed to transition seamlessly between occasions. A balance of modern femininity and understated sophistication defines SS23, offering pieces that feel as considered as they are contemporary.”
